The increasing rates of obesity in young children and the serious issues evolving from this epidemic are what led Brenden Jones to start Primary After School Sports (PASS), a multi-sport and games program for primary school. When PASS began, the company vision was to encourage all Australian children to be active for life through fun physical activity programs. Within the school setting, PASS provided primary school children with a continuous program to develop and reinforce physical activity, nutritional and social skills that lead to healthy lifetime habits. Children learnt the basic skills, rules and etiquette of a range of sports and recreational activities, in a safe, supervised, non-competitive and enjoyable environment.

In 2001 PASS received a Small Business Award from the Department of Sport and Recreation ACT. It was at this time that Mal Meninga joined PASS and recognised that the PASS After School Sports model could be adapted for Indigenous specific leadership and mentoring programs. In 2005 Brenden moved the program to Queensland and developed the Indigenous Youth Leadership model which uses peers as coaches and role models to deliver the multi-sport programs and with the support of the Federal Government funding PASS has become the largest employer of indigenous youth in the state. 

Over the past 8 years, PASS has successfully grown from a 1 man operation to one that currently employs 25 full-time staff and over 300 casual staff members with plans to double its capacity in the next 2 years. Currently the multi-sport and games programs are being delivered to approximately 6,300 primary school students per week.